A Dated Visual Experience
The existing design no longer reflected the modern fintech positioning FinoviFi wanted to communicate.
FINANCE & BANKING / FINTECH
FinoviFi Fintech Website Redesign Case Study
A modern fintech website, redesigned within HubSpot CMS for clearer navigation, responsive layouts and easier content management.
- Client
- FinoviFi
- Industry
- Finance & Banking / Fintech
- Platform
- HubSpot CMS
- Project
- Website Redesign & HubSpot CMS Development
- Timeline
- February 2026 to June 2026
EXECUTIVE SUMMARY
More Than a Visual Refresh
FinoviFi needed its website to better reflect the sophistication of the technology it provides to community financial institutions. The existing experience had become visually dated, difficult to navigate and harder to manage as its content requirements grew.
Tech Striker developed a new visual direction and rebuilt the experience within HubSpot CMS. Responsive page layouts, reusable global components, clearer navigation and HubSpot Forms supported a substantially broader content structure.
This was more than a visual refresh. The work gave FinoviFi a stronger digital foundation that its team could continue to manage and expand on the platform it already used.
CLIENT SNAPSHOT
Technology for Community Finance
FinoviFi provides technology and industry expertise for community financial institutions. Its solution areas span financial crime and fraud prevention, compliance, core banking, digital banking, payments and operational technology.
Financial Crime & FraudComplianceCore & Digital BankingPayments & Operations
THE CHALLENGE
A Growing Business Needed a Stronger Website
The platform was already in place. The opportunity was to make its design, structure and day-to-day experience work better for FinoviFi and its audiences.
An Uneven Mobile Experience
Layouts and content hierarchy needed to work better across phones and tablets.
Navigation That Needed Clarity
A growing range of products and solutions called for clearer routes through the website.
Room for More Content
The earlier page coverage needed to expand, with a structure that could support continued growth.
Day-to-Day Website Management
Content editing and maintenance needed to be easier within the existing HubSpot CMS implementation.
Performance and Conversion
The previous experience was slower and needed clearer paths from exploring a solution to making an enquiry.
OUR APPROACH
Design and CMS, Planned Together
Tech Striker treated the redesign as a connected design, user experience and CMS project. Understanding FinoviFi's audience and solution structure informed the visual direction, page hierarchy and navigation. Those decisions then carried through to responsive layouts, reusable components and clearer form journeys.
- Understand the Audience
- Define the Visual Direction
- Build Within HubSpot
- Connect Content and Enquiries
THE SOLUTION
A New Experience on a Familiar Platform
A New Visual Direction
A new color treatment, stronger hierarchy and more consistent sections gave FinoviFi a modern fintech presentation. The design made room for a wider technology portfolio without losing the clarity of the main message.
Rebuilt Within HubSpot CMS
The old website was already on HubSpot CMS. Tech Striker substantially redesigned and rebuilt it within that platform, improving the implementation for ongoing editing and management. This was not a migration from another CMS.
A More Considered Responsive Experience
Responsive development focused on readability, navigation, content hierarchy, calls to action and form usability across phones, tablets and desktops. The supplied desktop captures show the project's visual direction; no mobile screenshot has been simulated.
An Architecture With Room to Grow
Reusable page systems and consistent section patterns supported substantial page and content expansion. Clearer hierarchy helped organize the broader solution set while making future additions easier to manage.
Forms Connected to the Next Step
HubSpot Forms and clearer calls to action supported the enquiry journey. Navigation, page content and conversion paths were brought together as part of the redesigned experience.
Global Components, Easier Management
HubSpot global modules and components helped keep shared elements consistent across the growing website. Updates became easier to manage without independently maintaining the same elements on every page.
TECHNOLOGIES USED
Built on HubSpot
- HubSpot CMS
- HubSpot Forms
- HubSpot Global Modules / Components
THE IMPACT
A Better Experience, With Room to Grow
The project delivered qualitative improvements to presentation, usability and management. No percentage uplift or numerical performance claim is presented.
A More Modern Brand Experience
A polished presentation better aligned with FinoviFi's fintech positioning and technology portfolio.
Better Mobile Usability
Responsive layouts improved how visitors could read, navigate and use the website across devices.
Clearer Navigation
The expanded solution set became easier to understand and explore.
Easier CMS Management
Reusable components and a more structured implementation simplified ongoing editing and maintenance.
More Room to Grow
The website supported broader page coverage, continued content expansion and a stronger SEO foundation.
A Stronger Enquiry Experience
Forms and calls to action were integrated more clearly. More enquiries were observed after the redesign, without a quantified increase being claimed.
CLIENT FEEDBACK
In the Client’s Words
“Pankaj was EXCELLENT! He made my vision come to life! He was super responsive and completed things in a timely manner. I am so happy with my new homepage and look forward to working with him again!”
PROJECT SUMMARY
A Stronger Foundation for What Comes Next
FinoviFi’s redesigned website brought a modern visual direction, responsive development and a more manageable HubSpot CMS implementation together. The result was a broader website experience that its team could keep building on.
- Website Redesign
- HubSpot CMS Development
- Responsive Design
- HubSpot Forms
- Global HubSpot Components
- Information Architecture
- Website Expansion
