Ranking Keywords
43
9,792Project report comparison
ECOMMERCE / CARPETS & FLOORING
Carpets Online Ecommerce SEO Growth Case Study
Platform improvement, technical SEO, content and authority building helped a UK flooring store turn low search visibility into an organic revenue channel.
- Client
- Gurpal Singh
- Industry
- Ecommerce / Carpets & Flooring
- Market
- United Kingdom
- Platform
- WordPress → Shopify
- Engagement
- February 2024 to Present
The Results
From Low Visibility to Organic Revenue
This ecommerce SEO case study follows Carpets Online, a UK retailer selling carpets, vinyl flooring, LVT, artificial grass, underlay and accessories. The programme combined platform improvement with technical SEO, category and content work, conversion improvements and authority building.
Organic Sessions / Day
14
1,067Project report comparison
Top 3 Keywords
1
171Semrush: Nov 2024 to Oct 2026
Organic Revenue
£0
£10,301.55Latest capture: September 2026
The Starting Point
Where We Started
Low Search Visibility
Few relevant searches ranked, limiting the store's reach among carpet and flooring shoppers.
Little Organic Traffic
Organic search brought few visitors and was not yet a meaningful revenue channel.
A Limited Link Profile
The project report records around 100 backlinks from 13 referring domains at the starting baseline.
Low Authority
The reported baseline was 2 for Semrush Authority Score and 1 for Domain Authority. These are separate measures.
A Slowing Store
The WordPress store slowed as the catalogue grew, prompting a review of platform suitability.
Weak SEO Foundations
Technical health, product and category targeting, and content lacked a structured strategy.
The Strategy
Platform First. Then Relevance and Authority.
Migrate
Recommend and move from WordPress to Shopify to better support the growing ecommerce catalogue.
Fix Foundations
Address technical and on-page SEO, structured data, speed and measurement.
Build Relevance
Connect category pages, product targeting, blog content, FAQs and internal links.
Earn Authority
Develop the backlink profile through relevant links, guest posts and content syndication.
What Tech Striker Did
Work Across the Store, Content and Search
Technical & On-Page SEO
Updated titles, descriptions, image alt text, internal links, canonicals, XML sitemap and robots.txt. Set up Google Analytics and Search Console, alongside speed optimization.
Category Expansion
Created targeted category pages to organize the catalogue around relevant carpet and flooring searches.
Keyword Targeting
Aligned existing product and landing pages with target keywords and the intent behind those searches.
Useful Blog Content
Researched and published articles answering the questions customers were searching for.
Structured Data & FAQs
Added Organization and Product structured data, plus useful answers to common customer questions.
Conversion & Authority Work
Reviewed the shopping journey and supported ongoing link building with guest articles and content syndication.
Before & After
The Growth, Metric by Metric
| Metric | Before | After |
|---|---|---|
| Organic ClicksProject report; GSC daily captures | 32 / day | 218 / day |
| Organic ImpressionsProject report comparison; see GSC note below | 8,622 / day | 19,046 / day |
| Organic SessionsProject report comparison | 14 / day | 1,067 / day |
| Ranking KeywordsProject report comparison; scope differs from the Semrush capture | 43 | 9,792 |
| Top 3 KeywordsSemrush tooltips: Nov 2024 and Oct 2026 | 1 | 171 |
| Referring DomainsProject report; Semrush current capture | 13 | 567 |
| BacklinksProject report; Semrush capture rounds to 9.1K | 100 | 9,053 |
| Semrush Authority ScoreProject report; Semrush current capture | 2 | 27 |
| Domain AuthorityProject report and supplied DA checker | 1 | 19 |
| Organic RevenueGA4 captures; latest window: 1 to 30 September 2026 | £0 | £10,301.55 |
Reading the Evidence
The written report supplies the 43 to 9,792 keyword and 14 to 1,067 daily-session comparisons. Its exact measurement scopes are not specified. The Semrush UK desktop screenshot separately shows 2,636 keywords; it is not evidence of the 9,792 total. The 1 to 171 tooltip comparison is labelled Top 3, so that label is retained here.
The report records 8,622 daily impressions at baseline, while the supplied GSC tooltip shows 8,899 on 20 June 2025. Both are retained with their own source context. No percentage growth, ROI or conversion-rate claim has been inferred.
Organic Revenue
Search Became a Revenue Channel
£10,301.55
Organic Search · 1 to 30 September 2026
The supplied GA4 capture records £10,301.55 attributed to Organic Search for September 2026. The initial capture records no revenue in its displayed February 2024 window.
This is a reported period, not a lifetime total or a promise of recurring monthly revenue. The two captures cover different windows.
Displayed window: 1 to 29 February 2024.
Account details and unrelated revenue values are masked. The Organic Search row is unchanged.
Keyword Visibility
More Relevant Searches Reached the First Page
Selected target-keyword positions from the supplied ranking sheets. The latest sheet is dated 30 September 2026. Lower position numbers indicate a higher ranking.
Grey Carpets
463
Initial position → 30 September 2026Beige Carpets
403
Initial position → 30 September 2026Brown Carpets
394
Initial position → 30 September 2026Twist Pile Carpets
755
Initial position → 30 September 2026Luxury Carpets
844
Initial position → 30 September 2026Buy Carpets Online
206
Initial position → 30 September 2026
One Top 3 keyword in the displayed historical tooltip.
171 Top 3 keywords. This selected UK desktop view shows 2,636 total keywords.
Google Search Console
The Search Visibility Behind the Story
47.6KClicks
5.59MImpressions
0.9%CTR
15.5Average Position
Totals for the displayed 16-month view, separate from the individual daily comparisons.
32 clicks: 19 June 2025 tooltip.
218 clicks: 18 October 2026 tooltip.
8,899 impressions: 20 June 2025 tooltip. The written report uses 8,622 for its baseline.
19,046 impressions: 18 October 2026 tooltip.
Authority Building
A Broader Link Profile and Stronger Authority
The project report records growth from 13 to 567 referring domains and from 100 to 9,053 backlinks. The supplied Semrush overview displays 567 domains and rounds the backlink count to 9.1K. These are provider-reported measures, not a guarantee of ranking performance.
2 at the reported baseline; 27 in the supplied capture.
1 at the reported baseline; 19 in the supplied checker. This is not Semrush Authority Score.
Supporting Analytics
The Broader GA4 View
Project Summary
A Search Programme Built Around the Store
Carpets Online moved from a weak search foundation to a programme connecting platform suitability, technical SEO, product discovery, useful content and authority building. The supplied results document an organic channel contributing traffic and attributed revenue.
Visit Carpets Online ↗ (opens in a new tab)- Platform improvement as part of the SEO strategy
- Product, category and content targeting
- Technical SEO and measurement foundations
- Ongoing authority and content development
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