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Planning Your Inbound Marketing Strategy with HubSpot

Planning Your Inbound Marketing Strategy with HubSpot

We all know that creating a detailed plan for your Inbound marketing and sales will definitely help you to achieve your specific goals. In this way, you will be able to track your progress and prioritize the aspects of your strategy to get the best results.

So, let’s discuss how you can create a comprehensive inbound marketing strategy with HubSpot.

“Set Smart Goals”

It is important for HubSpot users to identify their marketing goals. They can make use the SMART goal framework for the same. Here SMART means: Specific, Measurable, Attainable, Relevant and Time Frame. HubSpot understands that your goals are important for your marketing success. So, it has enabled you to track that SMART goal right from your HubSpot Dashboard.

“Set key metrics & benchmarks”

When you are setting your goals, you need to focus on specific numbers and/or percentages that is required to be increased in a specific time frame. It also recommended checking show goal line to see the progress of your current marketing performance data with your desired goals.

“Create an Actual Plan”

You can always use a template or spreadsheet to determine what all marketing activities you need to execute for a monthly/quarterly basis to achieve your goals. You can also build a campaign using the HubSpot Campaigns tools. HubSpot Campaigns tools will assist you to aligns all your marketing channels along with your goal and offers.

So, if you are an existing HubSpot user, you can organize, execute, and measure your goals directly from the Campaign app. This will not only help you to monitor number of visits but also keep a record of contacts and customers. It will also provide you an insight on how each and every promotion channel contributed to those outcomes.


  • Debbie

    November 18, 2018

    Thanks a lot for the comprehensive inbound marketing strategy with Hubspot. Since I am working for SaaS, I wanted to utilize a marketing automation suite which offers the double opt-in customization for more secure interaction with my customers. Hubspot lacks the double opt-in customization feature, whereas Aritic PinPoint proves to be the best alternative to Hubspot by offering double opt-in optimization.

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