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HubSpot & CRM Dashboards & Reporting

Dashboards and Reporting That Drive Decisions

Built for: Sales Directors

Most teams have data but no visibility. We build custom HubSpot dashboards and reports so your team always knows what is working, what is not, and exactly where revenue is coming from.

Real-time visibility
Zero data gaps
Built for your team
Revenue Dashboard
HubSpot CRM · Live View
Live
$2.4M
Pipeline
68%
Close Rate
+31%
MoM Growth
14d
Sales Cycle
Revenue vs Target
Actual
Target
Feb Mar Apr May Jun Jul $412K
Deal Pipeline
New Leads
142
Qualified
89
Proposal
47
Closed Won
31
Live Activity
Deal closed Acme Corp $24K
2m ago
New lead from LinkedIn ad
8m ago
Demo booked via website form
31m ago
Common Challenges

This Is What Most
HubSpot Portals
Actually Look Like

Your HubSpot is collecting data just fine. The real problem is that nobody can make sense of it. Reports do not match reality, leadership questions every number, and your team is still pulling data manually every week. Here are the six blind spots we find in almost every portal we audit.

Data scattered across tools and teams
Sales in HubSpot. Finance in spreadsheets. Marketing in their own tools. Every team works from a different number.
$84K
HubSpot says
vs
$91K
Finance says
No single source of truth Teams arguing over numbers Gut-feel decisions
Reports do not match actual revenue
CRM shows one number. Finance shows another. Nobody knows which to present to leadership.
CRM: $412K Actual: $367K
Forecasting becomes guesswork
No visibility into pipeline health
Deals stuck for weeks. Nobody flags it. Revenue slips through before anyone notices.
New Leads
38
Qualified
22
Stalled 30d+
18
18 deals stuck, nobody flagged
Marketing shows activity, not ROI
Clicks and opens look great. Not a single campaign is tied to actual closed revenue.
4,200
Emails sent
380
Clicks
$?
Revenue
0 campaigns tied to closed revenue
Too many dashboards, zero clarity
30 dashboards, different people, different versions. Nobody knows which is current.
Sales v1
Sales v2
Mktg Q2
Mktg OLD
Rev FINAL
Rev FINAL2
Nobody knows which one is live
Leadership does not trust the numbers
Every board meeting starts with someone questioning the data. Your team defends numbers instead of acting on them.
"Which dashboard is the correct one?"
"This doesn't match last week's report"
"Can we verify these numbers before we decide?"
"Our forecasts are always off, we don't know why"
Slower decisions Lower confidence Higher risk Wasted meeting time
Sound familiar? You are not alone.
We have audited 500+ HubSpot portals. These blind spots appear in 9 out of 10 of them.
67%
of teams do not trust their CRM data enough to forecast
5hrs
wasted every week pulling reports that should be automated
3.2x
more revenue closed by teams with clean real-time dashboards
Get a Free Portal Audit
What We Build

Dashboards Built Around
Your Revenue Goals

We do not use templates. Every dashboard we build is designed around how your business actually works, what your team needs to see, and what decisions leadership needs to make.

Sales Dashboards
Track pipeline, deal stages, rep performance, and conversions in real time.
Marketing ROI Dashboards
Focus on revenue attribution, not vanity metrics. See which campaigns actually close deals.
Executive Dashboards
Give leadership one clean view with the numbers they need to make faster, confident decisions.
Custom Reports
Built around your exact business model. Not off-the-shelf. Not generic. Yours.
Cross-Team Reporting
Connect marketing, sales, and service data into one unified view of the customer journey.
Sales Performance Dashboard
Live View
$2.4M
Pipeline Value
68%
Close Rate
31
Won This Month
Deal Stages Breakdown
New
Contacted
Qualified
Proposal
Closed
Rep A
$840K
Rep B
$620K
Rep C
$480K
$1.8M
Revenue Attributed
4.2x
Blended ROAS
$142
Cost Per Deal
ChannelSpendRevenueROAS
Paid Search$12K$68K5.6x
LinkedIn Ads$8K$31K3.9x
Email$2K$44K22x
Content/SEO$4K$29K7.2x
$4.1M
Total Revenue YTD
+24%
vs Last Year
Pipeline on track to hit Q4 target
Marketing ROI up 18% from last quarter
Avg sales cycle reduced by 4 days
Customer satisfaction score: 98%
12
Custom Reports
Auto
Delivery
Live
Data Always
Built around your exact sales process
Filters by region, team, and product line
Automated delivery to your inbox weekly
No manual pulling, ever again
3
Teams Connected
1
Source of Truth
0
Data Conflicts
Marketing
142 MQLs
Sales
89 SQLs
Service
98% CSAT
Want a sales dashboard like this?
We build it inside your existing HubSpot portal.
Book a Free Consultation
Tools & Integrations

We Connect Everything
Into One Reporting Layer

Your data does not live in one place. We pull it all together into HubSpot so your dashboards reflect your entire business, not just part of it.

HubSpot CRM
Google Analytics
Looker Studio
SF
Salesforce
Custom APIs
Data Pipelines
Hs
HubSpot
Primary reporting hub. All dashboards, reports, and live data live in one place your team already uses.
Primary Platform
Google Analytics
Web behaviour and traffic data connected directly to your HubSpot contacts and deals.
Web Analytics
Looker Studio
Advanced visual reporting for clients who need more than HubSpot's native dashboards offer.
Visualisation
Salesforce
Running both HubSpot and Salesforce? We unify data across both so reports tell the full story.
Multi-CRM
Custom APIs
Connect any data source — ERPs, ecommerce platforms, finance tools, and more into your reporting layer.
Custom Build
Not using all of these? That is fine.
We start with what you have and build a reporting system that grows with your stack. No unnecessary complexity, no tools you do not need.
Discuss Your Stack
Our Reporting Approach

How We Turn Your Data
Into Decisions That
Drive Revenue

Most agencies set up a few dashboards and call it done. We go further. Our six-step approach ensures your reporting system is built on clean data, aligned to real business goals, and actually used by your team every day.

Where most agencies stop: Most stop at step 3 — they build dashboards on messy data and hand them over. We start by cleaning the data, which is the step that makes everything else actually work.
01
Step 01
Define Business KPIs
We start by understanding your actual business goals — not just what HubSpot can track. We define the KPIs that matter for revenue, pipeline, and growth before touching a single dashboard.
Foundation first
02
Step 02
Clean and Structure Your Data
Dirty data produces wrong dashboards. We audit your HubSpot properties, fix contact and deal data, remove duplicates, and structure everything so your reports reflect reality.
Where most agencies skip
03
Step 03
Map Lifecycle Stages and Pipeline
We map your pipeline stages, lifecycle transitions, and deal properties to match how your business actually sells. This is what makes your reports accurate instead of misleading.
Accuracy guaranteed
04
Step 04
Build Reports Aligned to Revenue
Every report we build connects back to a business outcome. Pipeline health, deal velocity, lead source ROI, conversion rates — all built to answer real questions, not fill a dashboard.
Revenue-first reporting
05
Step 05
Create Dashboards Per Stakeholder
Sales reps, marketing leads, and CEOs need different views. We build dedicated dashboards for each stakeholder so everyone sees exactly what they need — nothing more, nothing less.
Right view, right person
06
Step 06
Train Your Team to Use Reports
A dashboard nobody uses is worthless. We run hands-on training with your team, document every report, and make sure your people actually adopt the system and act on the data every week.
Full team adoption
What You Get at the End
KPIs defined around your revenue goals
Revenue-aligned reports built inside HubSpot
Clean HubSpot data you can trust
Dedicated dashboards per stakeholder
Accurate pipeline and lifecycle mapping
Trained team that actually uses the data
500+
Portals delivered
98%
Client satisfaction
Start Your Reporting Audit
Before Tech Striker

Confusion.
Guesswork. Wasted Hours.

What most HubSpot portals look like before we get involved.

01
Data scattered everywhere
HubSpot, spreadsheets, finance tools. No one agrees on the numbers.
02
Reports nobody trusts
Every meeting starts with questioning data instead of acting on it.
03
Hours lost every week
Someone manually pulls reports that should run automatically.
04
No pipeline visibility
Deals stall unnoticed. Leadership has no real-time revenue view.
05
Marketing ROI unknown
Activity looks great. Revenue attribution is nowhere to be found.
06
30 dashboards, zero clarity
Nobody knows which one is live. Teams go back to spreadsheets.
Result: slow decisions, low confidence, missed revenue
After Tech Striker

Clarity.
Confidence. Real Decisions.

What your HubSpot portal looks like once we have done our work.

01
One source of truth
All data flows into HubSpot. Every team works from the same numbers.
02
Reports leadership trusts
Decisions happen faster because everyone believes the data.
03
Reports run automatically
Delivered to the right person at the right time. No manual work.
04
Full pipeline visibility
Every deal stage visible in real time. Nothing slips through unnoticed.
05
Marketing ROI is clear
Every campaign tied to revenue. You know exactly what is working.
06
One dashboard per stakeholder
Clean, live, always current. Built for each person who uses it.
Result: faster decisions, full confidence, measurable revenue growth
Who This Is For

Built for Teams Who
Need Answers,
Not More Data

This service is not for everyone. It is for teams who are done guessing and ready to build a reporting system that actually drives decisions. Here is who gets the most out of working with us.

Sales Directors
Revenue and Pipeline Owners
You need to know exactly where your pipeline stands, which reps are performing, and what is at risk — without pulling a single report manually.
They come to us when
Pipeline numbers change every time someone looks at them
Rep performance is impossible to compare fairly
Forecast calls are based on gut feel, not data
Perfect fit
Marketing Managers
Demand Gen and Campaign Leads
You are tired of reporting on clicks and impressions. You need to show exactly how much revenue your campaigns are generating and where to invest next.
They come to us when
Leadership keeps asking what marketing actually drives
No campaign is tied to closed revenue in HubSpot
Budget decisions are made without attribution data
Perfect fit
CEOs and Founders
Business Owners and Decision Makers
You need one clean view of the business — revenue, pipeline, team performance, and marketing ROI — without sitting through three reports in three different tools.
They come to us when
Board meetings start with data disputes, not decisions
No single dashboard shows the full business picture
Too much time spent chasing numbers from the team
Perfect fit
RevOps Teams
Revenue Operations and Systems
You own the data infrastructure. You need marketing, sales, and service data connected into one reporting layer — and a system the whole company can trust.
They come to us when
Data lives in five tools with no unified view
HubSpot properties are messy and inconsistent
Every team pulls different numbers from the same CRM
Perfect fit
HubSpot Admins
Portal Owners and CRM Managers
You inherited a portal built by someone else. The data is messy, dashboards are outdated, and you need expert help to clean everything up the right way.
They come to us when
30+ dashboards exist and nobody knows which to trust
Properties are duplicated or used inconsistently
Reports break or show wrong numbers without warning
Perfect fit
Growing B2B Teams
Scale-ups and Fast-growing Businesses
You have outgrown spreadsheets and ad-hoc reports. You need a scalable reporting system that grows with your team and gives everyone the visibility they need.
They come to us when
The team is growing faster than reporting can keep up
Spreadsheets are breaking under the volume of data
New hires have no reliable system to work from
Perfect fit
FAQs

Got Questions?
We Have Answers

Everything you need to know before working with Tech Striker on your HubSpot dashboards and reporting from timelines and data cleanup to what your team gets at the end.

Most dashboard and reporting projects are completed within 10 to 21 days from kickoff, depending on the number of dashboards, the state of your existing data, and the integrations involved. We begin every project with a KPI and data audit so you know exactly what will be built before we start configuring anything inside your portal.
Yes, always. Dashboards built on dirty data produce wrong numbers that nobody trusts. Before building a single report, we audit your HubSpot properties, fix duplicates, standardise field values, and structure your data correctly. This is the step most agencies skip — and the reason their dashboards fail.
Very common. We start with a full audit of your existing dashboards and reports — identifying what is outdated, what is showing incorrect data, and what is simply not being used. We rebuild what needs fixing, archive what is redundant, and consolidate everything into a clean system your team will actually rely on.
Basic dashboards are available on all HubSpot plans, but advanced reporting features — including custom report builder, multi-touch attribution, and funnel reports — require HubSpot Professional or above. We will review your current plan during our discovery call and advise on the most cost-effective path forward based on what your team actually needs.
Yes. We connect HubSpot reporting to external data sources including Google Analytics, Looker Studio, Salesforce, and custom APIs. If your data lives across multiple tools, we build the connections needed to pull everything into one unified reporting layer so your dashboards reflect your entire business, not just part of it.
Yes. Every project includes hands-on team training, full written documentation, and a recorded walkthrough of every dashboard and report we build. We make sure your team understands what each report shows, how to read it, and how to act on it — so the system gets used every day, not just in the first week.
Yes, this is a core part of how we work. Sales directors, marketing managers, CEOs, and RevOps teams all need different views of the same data. We build dedicated dashboards for each stakeholder so everyone sees exactly what they need to make decisions — without the noise of irrelevant metrics cluttering their view.
Yes. Many clients continue with us on a monthly retainer for reporting maintenance, new dashboard builds, data audits, and performance reviews. As your business grows and your KPIs evolve, your reporting system needs to keep up — and we make sure it always reflects how your team operates and what leadership needs to see.