/* Reuse Shopify's hero geometry, typography, image sizing and breakpoints. */
.social-media-hero .page-breadcrumb ol { flex-wrap: wrap; }
.social-media-hero__visual { padding: 10px 0 0 10px; border-top: 4px solid var(--color-green); border-left: 1px solid rgba(71, 191, 28, .5); border-radius: 14px 0 0; }
.social-media-hero__image-box { border-color: rgba(19, 40, 126, .22); border-radius: 10px; box-shadow: 0 18px 38px rgba(13, 26, 58, .11); }
@media (max-width: 780px) { .social-media-hero__visual { width: min(100%, 560px); } }
@media (max-width: 640px) { .social-media-hero__visual { padding: 7px 0 0 7px; } }

/* Platform identity panels: compact icon-first treatment, separate from numbered services. */
.smm-platforms { padding: var(--major-section-padding) 0; background: var(--color-white); }
.smm-platforms__intro { max-width: 1040px; }
.smm-platforms__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; margin: 30px 0 0; padding: 0; list-style: none; }
.smm-platforms__panel { min-width: 0; padding: 24px; border: 1px solid var(--color-border); border-left: 3px solid var(--platform-color); border-radius: var(--radius-default); background: var(--color-white); box-shadow: 0 10px 28px rgba(13, 26, 58, .09); }
.smm-platforms__identity { display: flex; align-items: center; gap: 18px; }
.smm-platforms__mark { display: grid; place-items: center; flex: 0 0 58px; width: 58px; height: 58px; border-radius: var(--radius-default); background: var(--color-surface); color: var(--platform-color); }
.smm-platforms__mark svg { display: block; width: 30px; height: 30px; }
.smm-platforms__panel--instagram { --platform-color: #D62976; --platform-tint: #FCEAF3; }
.smm-platforms__panel--facebook { --platform-color: #0866FF; --platform-tint: #E6EFFF; }
.smm-platforms__panel--linkedin { --platform-color: #0A66C2; --platform-tint: #E5F1FB; }
.smm-platforms__panel--youtube { --platform-color: #FF0000; --platform-tint: #FFE8E8; }
.smm-platforms__panel--tiktok { --platform-color: #000000; --platform-tint: #E7F7F7; }
.smm-platforms__panel--x { --platform-color: #000000; --platform-tint: #ECEDEF; }
.smm-platforms__panel h3 { margin: 0; color: var(--color-ink); }
.smm-platforms__panel .body-copy { margin: 18px 0 0; color: var(--color-muted); font-size: .87rem; line-height: 1.7; }
@media (max-width: 1040px) { .smm-platforms__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 640px) { .smm-platforms__grid { grid-template-columns: minmax(0, 1fr); gap: 16px; margin-top: 24px; }.smm-platforms__panel { padding: 20px; }.smm-platforms__mark { flex-basis: 50px; width: 50px; height: 50px; }.smm-platforms__mark svg { width: 28px; height: 28px; } }

/* One editorial planning board, not the SEO diagnostic-row composition. */
.smm-challenges { padding: var(--major-section-padding) 0; background: var(--color-white); }
.smm-challenges__layout { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.35fr); gap: clamp(32px, 4vw, 58px); align-items: start; }
.smm-challenges__intro { min-width: 0; }
.smm-challenges__planning { margin: 28px 0 0; padding: 20px; border: 1px solid var(--color-border); border-top: 4px solid var(--color-primary-blue); border-radius: var(--radius-default); background: var(--color-surface); box-shadow: 0 10px 28px rgba(13, 26, 58, .09); }
.smm-challenges__planning-top { display: flex; gap: 6px; padding-bottom: 16px; border-bottom: 1px solid var(--color-border); }
.smm-challenges__planning-top span { width: 22px; height: 4px; background: var(--color-primary-blue); }
.smm-challenges__planning-top span:nth-child(2) { background: var(--color-primary-orange); }
.smm-challenges__planning-top span:nth-child(3) { background: var(--color-green); }
.smm-challenges__signals { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; padding-top: 18px; }
.smm-challenges__signal { display: flex; align-items: center; gap: 10px; min-width: 0; padding: 12px; border: 1px solid var(--color-border); border-left: 3px solid var(--color-primary-blue); border-radius: var(--radius-default); background: var(--color-white); color: var(--color-primary-blue); font: 700 .75rem/1.4 var(--font-body); }
.smm-challenges__signal:nth-child(2n) { border-left-color: var(--color-primary-orange); }
.smm-challenges__signal:last-child { grid-column: 1 / -1; justify-content: center; border: 1px dashed var(--color-primary-blue); }
.smm-challenges__signal svg { width: 22px; height: 22px; flex: 0 0 22px; }
.smm-challenges__board { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); list-style: none; margin: 0; padding: 0; border: 1px solid var(--color-border); border-top: 4px solid var(--color-primary-blue); border-radius: var(--radius-default); background: var(--color-white); box-shadow: 0 10px 28px rgba(13, 26, 58, .09); }
.smm-challenges__item { min-width: 0; padding: 24px; }
.smm-challenges__item:nth-child(even) { border-left: 1px solid var(--color-border); }
.smm-challenges__item:nth-child(n + 3) { border-top: 1px solid var(--color-border); }
.smm-challenges__number { display: block; margin-bottom: 12px; color: var(--color-primary-orange); font: 800 .84rem/1.4 var(--font-heading); }
.smm-challenges__item h3 { margin: 0; color: var(--color-ink); }
.smm-challenges__item .body-copy { margin: 12px 0 0; color: var(--color-muted); font-size: .87rem; line-height: 1.7; }
@media (max-width: 1040px) {
  .smm-challenges__layout { grid-template-columns: minmax(0, 1fr); gap: 28px; }
  .smm-challenges__intro { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 0 32px; }
  .smm-challenges__intro > .section-eyebrow, .smm-challenges__intro > h2, .smm-challenges__intro > .body-copy { grid-column: 1; }
  .smm-challenges__planning { grid-column: 2; grid-row: 1 / span 3; align-self: center; margin: 0; }
}
@media (max-width: 640px) {
  .smm-challenges__intro { display: block; }
  .smm-challenges__planning { margin-top: 24px; padding: 16px; }
  .smm-challenges__signals { gap: 10px; }
  .smm-challenges__signal { gap: 7px; padding: 10px 8px; font-size: .7rem; }
  .smm-challenges__board { grid-template-columns: minmax(0, 1fr); }
  .smm-challenges__item { padding: 20px; }
  .smm-challenges__item:nth-child(even) { border-left: 0; }
  .smm-challenges__item + .smm-challenges__item { border-top: 1px solid var(--color-border); }
  .smm-challenges__number { margin-bottom: 8px; }
}

/* Platform-neutral editorial content formats, scoped to this section only. */
.smm-content { padding: var(--major-section-padding) 0; background: var(--color-white); }
.smm-content__layout { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: clamp(32px, 5vw, 68px); align-items: start; }
.smm-content__intro { min-width: 0; }
.smm-content__formats { list-style: none; margin: 0; padding: 0; border-top: 3px solid var(--color-primary-blue); }
.smm-content__format { display: grid; grid-template-columns: 46px minmax(0, 1fr); gap: 18px; padding: 22px 0; border-bottom: 1px solid var(--color-border); }
.smm-content__icon { display: grid; place-items: center; width: 46px; height: 46px; border: 1px solid rgba(19, 40, 126, .16); border-radius: var(--radius-default); background: rgba(19, 40, 126, .06); color: var(--color-primary-blue); }
.smm-content__icon svg { width: 24px; height: 24px; }
.smm-content__format h3 { margin: 0; color: var(--color-ink); }
.smm-content__format .body-copy { margin: 10px 0 0; color: var(--color-muted); font-size: .87rem; line-height: 1.7; }
.smm-content__composition { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); gap: 16px; margin-top: 30px; padding: 24px; border: 1px solid var(--color-border); border-radius: var(--radius-default); background: var(--color-surface); box-shadow: 0 10px 28px rgba(13, 26, 58, .09); }
.smm-content__composition > div { min-width: 0; border: 1px solid var(--color-border); border-radius: var(--radius-default); padding: 20px; background: var(--color-white); color: var(--color-primary-blue); }
.smm-content__composition span { display: block; font: 700 .75rem/1.5 var(--font-body); }
.smm-content__composition svg { width: 30px; height: 30px; margin-bottom: 14px; }
.smm-content__composition .smm-content__video { display: flex; flex-direction: column; align-items: center; justify-content: center; grid-row: span 2; background: linear-gradient(rgba(19, 40, 126, .48), rgba(19, 40, 126, .64)), url('/images/services/social-content-video-camera.jpg') center / cover; color: var(--color-white); border-top: 4px solid var(--color-primary-orange); }
.smm-content__video svg { width: 64px; height: 82px; }
.smm-content__slides { display: flex; gap: 5px; margin-top: 14px; }
.smm-content__slides i { display: block; flex: 1; aspect-ratio: 1; border: 1px solid var(--color-border); background: var(--color-surface); border-top: 3px solid var(--color-primary-blue); }
.smm-content__slides i:nth-child(2) { border-top-color: var(--color-primary-orange); }
.smm-content__slides i:nth-child(3) { border-top-color: var(--color-green); }
.smm-content__lines { display: grid; gap: 7px; margin-top: 14px; }
.smm-content__lines i { display: block; height: 3px; background: var(--color-border); }
.smm-content__lines i:last-child { width: 65%; background: var(--color-primary-blue); }
@media (max-width: 980px) { .smm-content__layout { grid-template-columns: minmax(0, 1fr); gap: 30px; }.smm-content__composition { max-width: 520px; }.smm-content__formats { width: 100%; } }
@media (max-width: 640px) { .smm-content__format { grid-template-columns: 38px minmax(0, 1fr); gap: 12px; padding: 20px 0; }.smm-content__icon { width: 38px; height: 38px; }.smm-content__icon svg { width: 21px; height: 21px; }.smm-content__composition { padding: 16px; gap: 12px; margin-top: 24px; }.smm-content__composition > div { padding: 14px; } }

/* One comparison spread with two related halves, not independent service cards. */
.smm-social-roles { padding: var(--major-section-padding) 0; background: var(--color-surface); }
.smm-social-roles__comparison { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); margin-top: 32px; border: 1px solid var(--color-border); border-radius: var(--radius-default); background: var(--color-white); box-shadow: 0 10px 28px rgba(13, 26, 58, .09); }
.smm-social-roles__half { --role-accent: var(--color-primary-blue); display: flex; flex-direction: column; min-width: 0; padding: 30px; border-top: 4px solid var(--role-accent); }
.smm-social-roles__half--organic { border-radius: var(--radius-default) 0 0 var(--radius-default); background: rgba(19, 40, 126, .035); }
.smm-social-roles__half--paid { --role-accent: var(--color-primary-orange); border-left: 1px solid var(--color-border); border-radius: 0 var(--radius-default) var(--radius-default) 0; }
.smm-social-roles__label { display: flex; align-items: center; gap: 10px; margin: 0 0 16px; color: var(--color-primary-blue); font: 800 .73rem/1.5 var(--font-body); letter-spacing: .06em; }
.smm-social-roles__label::before { width: 22px; height: 3px; flex: 0 0 22px; background: var(--role-accent); content: ""; }
.smm-social-roles__summary h3 { margin: 0; color: var(--color-ink); }
.smm-social-roles__summary > .body-copy { margin: 16px 0 0; color: var(--color-muted); font-size: .9rem; line-height: 1.7; }
.smm-social-roles__points { display: grid; grid-template-rows: repeat(4, 1fr); flex: 1; list-style: none; margin: 24px 0 0; padding: 0; }
.smm-social-roles__points li { position: relative; min-width: 0; padding: 20px 0 20px 20px; border-top: 1px solid var(--color-border); }
.smm-social-roles__points li::before { position: absolute; left: 0; top: 27px; width: 6px; height: 6px; background: var(--role-accent); content: ""; }
.smm-social-roles__points li:last-child { padding-bottom: 0; }
.smm-social-roles__points h4 { margin: 0; color: var(--color-ink); font: 800 1rem/1.4 var(--font-heading); }
.smm-social-roles__points .body-copy { margin: 9px 0 0; color: var(--color-muted); font-size: .87rem; line-height: 1.7; }
@media (max-width: 1040px) { .smm-social-roles__half { padding: 24px; } }
@media (max-width: 780px) { .smm-social-roles__comparison { grid-template-columns: minmax(0, 1fr); }.smm-social-roles__half--organic { border-radius: var(--radius-default) var(--radius-default) 0 0; }.smm-social-roles__half--paid { border-left: 0; border-radius: 0 0 var(--radius-default) var(--radius-default); }.smm-social-roles__points { grid-template-rows: none; } }
@media (max-width: 640px) { .smm-social-roles__comparison { margin-top: 24px; }.smm-social-roles__half { padding: 20px; }.smm-social-roles__points li { padding-left: 16px; }.smm-social-roles__points { margin-top: 20px; } }

/* Publishing workflow: aligned icon/number markers on an open connected rail. */
.smm-process { padding: var(--major-section-padding) 0; background: var(--color-white); }
.smm-process__rail { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 24px; margin: 36px 0 0; padding: 0; list-style: none; }
.smm-process__step { position: relative; min-width: 0; }
.smm-process__step:not(:last-child)::before { position: absolute; top: 28px; left: 58px; right: -24px; height: 1px; background: var(--color-border); content: ""; }
.smm-process__step:not(:last-child)::after { position: absolute; top: 24px; right: -12px; width: 8px; height: 8px; border-top: 2px solid var(--color-primary-orange); border-right: 2px solid var(--color-primary-orange); transform: rotate(45deg); content: ""; }
.smm-process__marker { position: relative; display: grid; place-items: center; width: 58px; height: 58px; border: 1px solid rgba(19, 40, 126, .18); border-radius: var(--radius-default); background: var(--color-surface); color: var(--color-primary-blue); }
.smm-process__marker svg { width: 26px; height: 26px; }
.smm-process__marker span { position: absolute; right: -7px; bottom: -8px; display: grid; place-items: center; min-width: 25px; padding: 3px 4px; border: 2px solid var(--color-white); border-radius: 6px; background: var(--color-primary-blue); color: var(--color-white); font: 800 .65rem/1.2 var(--font-body); }
.smm-process__copy h3 { margin: 25px 0 0; color: var(--color-ink); }
.smm-process__copy .body-copy { margin: 13px 0 0; color: var(--color-muted); font-size: .87rem; line-height: 1.7; }
@media (max-width: 1120px) {
  .smm-process__rail { grid-template-columns: minmax(0, 1fr); gap: 0; margin-top: 30px; }
  .smm-process__step { display: grid; grid-template-columns: 58px minmax(0, 1fr); gap: 26px; padding-bottom: 28px; }
  .smm-process__step:last-child { padding-bottom: 0; }
  .smm-process__step:not(:last-child)::before { top: 58px; bottom: 0; left: 28px; right: auto; width: 1px; height: auto; }
  .smm-process__step:not(:last-child)::after { top: auto; right: auto; left: 24px; bottom: 12px; transform: rotate(135deg); }
  .smm-process__copy h3 { margin: 0; }
  .smm-process__copy .body-copy { margin-top: 10px; }
}
@media (max-width: 640px) {
  .smm-process__rail { margin-top: 26px; }
  .smm-process__step { grid-template-columns: 44px minmax(0, 1fr); gap: 18px; padding-bottom: 24px; }
  .smm-process__marker { width: 44px; height: 44px; }
  .smm-process__marker svg { width: 23px; height: 23px; }
  .smm-process__step:not(:last-child)::before { top: 44px; left: 21px; }
  .smm-process__step:not(:last-child)::after { left: 17px; bottom: 10px; }
}

/* Organic social services: publishing-style numbered tiles and a compact platform visual. */
.smm-services { padding: var(--major-section-padding) 0; background: var(--color-surface); }
.smm-services__intro { display: grid; grid-template-columns: minmax(0, 1.65fr) minmax(0, .85fr); align-items: center; gap: clamp(28px, 4vw, 58px); }
.smm-services__platforms { width: 100%; max-width: 380px; margin: 0; justify-self: end; }
.smm-services__platforms img { display: block; width: 100%; height: auto; object-fit: contain; }
.smm-services__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; list-style: none; margin: 34px 0 0; padding: 0; }
.smm-services__card { min-width: 0; padding: 24px; border: 1px solid var(--color-border); border-radius: var(--radius-default); background: var(--color-white); box-shadow: 0 10px 28px rgba(13, 26, 58, .09); }
.smm-services__card-heading { display: flex; align-items: flex-start; gap: 14px; padding-bottom: 18px; border-bottom: 1px solid var(--color-border); }
.smm-services__number { display: grid; place-items: center; flex: 0 0 42px; width: 42px; min-height: 46px; border: 1px solid var(--color-border); border-top: 4px solid var(--color-primary-blue); border-radius: var(--radius-default); background: var(--color-surface); color: var(--color-primary-blue); font: 800 .84rem/1.2 var(--font-heading); }
.smm-services__card:nth-child(3n + 2) .smm-services__number { border-top-color: var(--color-primary-orange); }
.smm-services__card:nth-child(3n) .smm-services__number { border-top-color: var(--color-green); }
.smm-services__card h3 { min-width: 0; margin: 0; color: var(--color-ink); }
.smm-services__card .body-copy { margin: 16px 0 0; color: var(--color-muted); font-size: .87rem; line-height: 1.7; }
@media (max-width: 1040px) { .smm-services__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }.smm-services__intro { grid-template-columns: minmax(0, 1.5fr) minmax(0, .8fr); gap: 28px; } }
@media (max-width: 640px) {
  .smm-services__intro { grid-template-columns: minmax(0, 1fr); gap: 20px; }
  .smm-services__platforms { max-width: 300px; justify-self: center; }
  .smm-services__grid { grid-template-columns: minmax(0, 1fr); margin-top: 28px; gap: 16px; }
  .smm-services__card { padding: 20px; }
  .smm-services__card-heading { gap: 12px; padding-bottom: 14px; }
}