/* Approved Social Media Marketing / Shopify hero geometry and image treatment. */
.facebook-ads-hero .page-breadcrumb ol { flex-wrap: wrap; }
.facebook-ads-hero__visual { padding: 10px 0 0 10px; border-top: 4px solid #00AEEF; border-left: 1px solid rgba(71, 191, 28, .5); border-radius: 14px 0 0; }
.facebook-ads-hero__image-box { border-color: rgba(19, 40, 126, .22); border-radius: 10px; box-shadow: 0 18px 38px rgba(13, 26, 58, .11); }
@media (max-width: 780px) { .facebook-ads-hero__visual { width: min(100%, 560px); } }
@media (max-width: 640px) { .facebook-ads-hero__visual { padding: 7px 0 0 7px; } }

/* B. Campaign goals: open, icon-led objective cards, not campaign-format panels. */
.facebook-campaign-goals { padding: var(--major-section-padding) 0; background: var(--color-white); }
.facebook-campaign-goals__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); grid-auto-rows: 1fr; gap: 24px; margin: 30px 0 0; padding: 0; list-style: none; }
.facebook-campaign-goals__card { --goal-accent: #13287E; --goal-icon: #13287E; --goal-tint: #E9EDF8; min-width: 0; padding: 24px 26px 28px; border: 1px solid var(--color-border); border-left: 3px solid var(--goal-accent); border-radius: var(--radius-default); background: var(--color-surface); }
.facebook-campaign-goals__card:nth-child(2) { --goal-accent: #FF4800; --goal-icon: #A52E00; --goal-tint: #FFF3ED; }
.facebook-campaign-goals__card:nth-child(3) { --goal-accent: #00AEEF; --goal-icon: #00668C; --goal-tint: #EDF9FE; }
.facebook-campaign-goals__card:nth-child(4) { --goal-accent: #47BF1C; --goal-icon: #286D10; --goal-tint: #F0F9EC; }
.facebook-campaign-goals__card:nth-child(5) { --goal-accent: #7546B8; --goal-icon: #63359F; --goal-tint: #F3EEFA; }
.facebook-campaign-goals__card:nth-child(6) { --goal-accent: #C59A00; --goal-icon: #756400; --goal-tint: #FFFAE5; }
.facebook-campaign-goals__icon { display: grid; place-items: center; width: 52px; height: 52px; margin-bottom: 20px; border-radius: var(--radius-default); background: var(--goal-tint); color: var(--goal-icon); }
.facebook-campaign-goals__icon svg { display: block; width: 32px; height: 32px; }
.facebook-campaign-goals__card h3 { margin: 0; color: var(--color-primary-blue); }
.facebook-campaign-goals__card .body-copy { margin: 14px 0 0; color: var(--color-muted); font-size: .9rem; line-height: 1.7; }
@media (max-width: 1040px) { .facebook-campaign-goals__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; } }
@media (max-width: 640px) { .facebook-campaign-goals__grid { grid-template-columns: minmax(0, 1fr); grid-auto-rows: auto; gap: 16px; margin-top: 24px; }.facebook-campaign-goals__card { padding: 20px 22px 24px; }.facebook-campaign-goals__icon { margin-bottom: 16px; } }

/* C. Challenges: intro and visual beside an open two-column editorial list. */
.facebook-ads-challenges { padding: var(--major-section-padding) 0; background: var(--color-surface); }
.facebook-ads-challenges__layout { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.5fr); gap: 48px; align-items: start; }
.facebook-ads-challenges__visual { margin: 28px 0 0; border: 1px solid var(--color-border); border-radius: var(--radius-default); background: var(--color-primary-blue); }
.facebook-ads-challenges__visual img { display: block; width: 100%; height: auto; border-radius: inherit; }
.facebook-ads-challenges__list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px; margin: 0; padding: 0; list-style: none; }
.facebook-ads-challenges__list li { min-width: 0; padding-top: 18px; border-top: 1px solid #C3CDE5; }
.facebook-ads-challenges__number { display: block; margin-bottom: 12px; color: var(--color-primary-blue); font-size: .8rem; font-weight: 800; }
.facebook-ads-challenges__list h3 { margin: 0; color: var(--color-primary-blue); }
.facebook-ads-challenges__list .body-copy { margin: 14px 0 0; color: var(--color-muted); font-size: .9rem; line-height: 1.7; }
@media (max-width: 1040px) { .facebook-ads-challenges__layout { grid-template-columns: minmax(0, 1fr); gap: 32px; }.facebook-ads-challenges__visual { max-width: 460px; } }
@media (max-width: 640px) { .facebook-ads-challenges__list { grid-template-columns: minmax(0, 1fr); gap: 24px; }.facebook-ads-challenges__visual { margin-top: 24px; } }

/* D. Management services: numbered operational panels, distinct from campaign goals. */
.facebook-ads-services { padding: var(--major-section-padding) 0; background: var(--color-white); }
.facebook-ads-services__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); grid-auto-rows: 1fr; gap: 24px; margin: 30px 0 0; padding: 0; list-style: none; }
.facebook-ads-services__card { min-width: 0; padding: 24px 26px 30px; border: 1px solid var(--color-border); border-top: 4px solid var(--color-primary-blue); border-radius: var(--radius-default); background: var(--color-white); box-shadow: 0 8px 24px rgba(13, 26, 58, .06); }
.facebook-ads-services__marker { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 22px; padding-bottom: 18px; border-bottom: 1px solid var(--color-border); color: var(--color-primary-blue); }
.facebook-ads-services__index { display: flex; align-items: center; flex-wrap: wrap; gap: 10px; font-weight: 800; }
.facebook-ads-services__index span { font-size: .8rem; font-weight: 600; }
.facebook-ads-services__icon { display: grid; place-items: center; flex: 0 0 40px; width: 40px; height: 40px; border-radius: var(--radius-default); background: #E9EDF8; }
.facebook-ads-services__icon svg { display: block; width: 24px; height: 24px; }
.facebook-ads-services__card h3 { margin: 0; color: var(--color-primary-blue); }
.facebook-ads-services__card .body-copy { margin: 14px 0 0; color: var(--color-muted); font-size: .9rem; line-height: 1.7; }
@media (max-width: 1040px) { .facebook-ads-services__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; } }
@media (max-width: 640px) { .facebook-ads-services__grid { grid-template-columns: minmax(0, 1fr); grid-auto-rows: auto; gap: 16px; margin-top: 24px; }.facebook-ads-services__card { padding: 20px 22px 26px; }.facebook-ads-services__marker { margin-bottom: 18px; padding-bottom: 16px; } }

/* E. Audience & Campaign Structure: connected rail, not another service-card grid. */
.facebook-ads-structure { padding: var(--major-section-padding) 0; background: var(--color-surface); }
.facebook-ads-structure__flow { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 24px; margin: 36px 0 0; padding: 0; list-style: none; }
.facebook-ads-structure__stage { position: relative; min-width: 0; }
.facebook-ads-structure__marker { position: relative; z-index: 1; display: flex; align-items: center; justify-content: space-between; width: 88px; height: 52px; padding: 10px; border: 1px solid #C3CDE5; border-radius: var(--radius-default); color: var(--color-primary-blue); background: #E9EDF8; }
.facebook-ads-structure__marker svg { width: 26px; height: 26px; flex-shrink: 0; }
.facebook-ads-structure__marker span { font-size: .75rem; font-weight: 800; }
.facebook-ads-structure__stage:nth-child(2) .facebook-ads-structure__marker { color: #A52E00; background: #FFF3ED; border-color: #FF4800; }
.facebook-ads-structure__stage:nth-child(3) .facebook-ads-structure__marker { color: #00668C; background: #EDF9FE; border-color: #00AEEF; }
.facebook-ads-structure__stage:nth-child(4) .facebook-ads-structure__marker { color: #286D10; background: #F0F9EC; border-color: #47BF1C; }
.facebook-ads-structure__stage:nth-child(5) .facebook-ads-structure__marker { color: #63359F; background: #F3EEFA; border-color: #7546B8; }
.facebook-ads-structure__stage:nth-child(6) .facebook-ads-structure__marker { color: #756400; background: #FFFAE5; border-color: #C59A00; }
.facebook-ads-structure__connector { position: absolute; top: 26px; left: 96px; width: calc(100% - 80px); height: 1px; background: #C3CDE5; }
.facebook-ads-structure__connector::after { content: ''; position: absolute; right: 0; top: -3px; width: 6px; height: 6px; border-top: 1px solid var(--color-primary-blue); border-right: 1px solid var(--color-primary-blue); transform: rotate(45deg); }
.facebook-ads-structure__copy h3 { margin: 22px 0 12px; color: var(--color-primary-blue); }
.facebook-ads-structure__copy p { margin: 0; color: var(--color-muted); font-size: .9rem; line-height: 1.7; text-align: left; }

/* F. Delivery process: alternating panels on a continuous numbered timeline. */
/* G. Complementary lead generation and retargeting in one shared panel. */
.facebook-ads-leads { padding: var(--major-section-padding) 0; background: var(--color-white); }
.facebook-ads-leads__panel { margin-top: 32px; border: 1px solid var(--color-border); border-radius: var(--radius-default); background: var(--color-surface); }
.facebook-ads-leads__split { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); }
.facebook-ads-leads__half { min-width: 0; padding: 32px; border-top: 4px solid var(--color-primary-blue); border-radius: 10px 0 0; }
.facebook-ads-leads__half + .facebook-ads-leads__half { border-left: 1px solid var(--color-border); border-top-color: var(--color-primary-orange); border-radius: 0 10px 0 0; }
.facebook-ads-leads__identity { display: flex; align-items: center; gap: 16px; margin-bottom: 22px; }
.facebook-ads-leads__icon { display: grid; place-items: center; flex: 0 0 60px; width: 60px; height: 60px; border-radius: var(--radius-default); color: var(--color-primary-blue); background: #E9EDF8; }
.facebook-ads-leads__half + .facebook-ads-leads__half .facebook-ads-leads__icon { color: #A52E00; background: #FFF3ED; }
.facebook-ads-leads__icon svg { width: 42px; height: 42px; }
.facebook-ads-leads__label { margin: 0; font-size: .8rem; font-weight: 800; color: var(--color-primary-blue); letter-spacing: .04em; }
.facebook-ads-leads__half h3 { margin: 0; color: var(--color-primary-blue); }
.facebook-ads-leads__summary { margin: 16px 0 24px; }
.facebook-ads-leads__points { margin: 0; padding: 0; list-style: none; }
.facebook-ads-leads__points li { border-top: 1px solid var(--color-border); padding: 20px 0; }
.facebook-ads-leads__points li:last-child { padding-bottom: 0; }
.facebook-ads-leads__points h4 { margin: 0 0 10px; color: var(--color-primary-blue); font-size: 1rem; }
.facebook-ads-leads__points p { margin: 0; font-size: .9rem; line-height: 1.7; color: var(--color-muted); }
.facebook-ads-leads__relationship { margin: 0; padding: 24px 32px; border-top: 1px solid var(--color-border); border-radius: 0 0 10px 10px; background: var(--color-white); }
@media (max-width: 1040px) { .facebook-ads-leads__half { padding: 24px; } }
@media (max-width: 780px) { .facebook-ads-leads__split { grid-template-columns: minmax(0, 1fr); }.facebook-ads-leads__half { border-radius: 10px 10px 0 0; }.facebook-ads-leads__half + .facebook-ads-leads__half { border-left: 0; border-radius: 0; } }
@media (max-width: 640px) { .facebook-ads-leads__panel { margin-top: 24px; }.facebook-ads-leads__half { padding: 22px 18px; }.facebook-ads-leads__identity { gap: 12px; }.facebook-ads-leads__relationship { padding: 22px 18px; } }

.facebook-ads-process { padding: var(--major-section-padding) 0; background: var(--color-white); }
.facebook-ads-process__rail { position: relative; margin: 36px 0 0; padding: 0; list-style: none; }
.facebook-ads-process__rail::before { content: ''; position: absolute; top: 24px; bottom: 24px; left: 50%; width: 2px; background: var(--color-border); transform: translateX(-50%); }
.facebook-ads-process__step { position: relative; display: grid; grid-template-columns: minmax(0, 1fr) 88px minmax(0, 1fr); padding-bottom: 20px; }
.facebook-ads-process__step:last-child { padding-bottom: 0; }
.facebook-ads-process__number { position: relative; z-index: 1; grid-column: 2; grid-row: 1; justify-self: center; display: grid; place-items: center; width: 48px; height: 48px; border: 1px solid #C3CDE5; border-radius: var(--radius-default); background: #E9EDF8; color: var(--color-primary-blue); font-weight: 800; }
.facebook-ads-process__step:nth-child(1) .facebook-ads-process__number { border-color: #13287E; }
.facebook-ads-process__step:nth-child(2) .facebook-ads-process__number { color: #A52E00; background: #FFF3ED; border-color: #FF4800; }
.facebook-ads-process__step:nth-child(3) .facebook-ads-process__number { color: #00668C; background: #EDF9FE; border-color: #00AEEF; }
.facebook-ads-process__step:nth-child(4) .facebook-ads-process__number { color: #286D10; background: #F0F9EC; border-color: #47BF1C; }
.facebook-ads-process__step:nth-child(5) .facebook-ads-process__number { color: #63359F; background: #F3EEFA; border-color: #7546B8; }
.facebook-ads-process__step:nth-child(6) .facebook-ads-process__number { color: #756400; background: #FFFAE5; border-color: #C59A00; }
.facebook-ads-process__panel { position: relative; grid-column: 1; grid-row: 1; min-width: 0; padding: 22px 26px; border: 1px solid var(--color-border); border-radius: var(--radius-default); background: var(--color-surface); }
.facebook-ads-process__panel::after { content: ''; position: absolute; top: 23px; right: -21px; width: 20px; height: 1px; background: #C3CDE5; }
.facebook-ads-process__step:nth-child(even) .facebook-ads-process__panel { grid-column: 3; }
.facebook-ads-process__step:nth-child(even) .facebook-ads-process__panel::after { right: auto; left: -21px; }
.facebook-ads-process__heading { display: flex; align-items: center; gap: 14px; }
.facebook-ads-process__heading h3 { margin: 0; color: var(--color-primary-blue); }
.facebook-ads-process__icon { display: grid; place-items: center; flex: 0 0 40px; width: 40px; height: 40px; border-radius: var(--radius-default); background: #E9EDF8; color: var(--color-primary-blue); }
.facebook-ads-process__icon svg { width: 24px; height: 24px; }
.facebook-ads-process__panel p { margin: 14px 0 0; color: var(--color-muted); font-size: .9rem; line-height: 1.7; }
@media (max-width: 1040px) {
  .facebook-ads-process__rail::before { left: 24px; }
  .facebook-ads-process__step { grid-template-columns: 68px minmax(0, 1fr); }
  .facebook-ads-process__number { grid-column: 1; justify-self: start; }
  .facebook-ads-process__panel, .facebook-ads-process__step:nth-child(even) .facebook-ads-process__panel { grid-column: 2; }
  .facebook-ads-process__panel::after { right: auto; left: -21px; }
}
@media (max-width: 640px) {
  .facebook-ads-process__rail { margin-top: 28px; }
  .facebook-ads-process__rail::before { left: 18px; }
  .facebook-ads-process__step { grid-template-columns: 50px minmax(0, 1fr); padding-bottom: 16px; }
  .facebook-ads-process__number { width: 36px; height: 44px; font-size: .8rem; }
  .facebook-ads-process__panel { padding: 18px 16px; }
  .facebook-ads-process__panel::after, .facebook-ads-process__step:nth-child(even) .facebook-ads-process__panel::after { left: -15px; width: 14px; }
  .facebook-ads-process__heading { align-items: flex-start; gap: 10px; }
  .facebook-ads-process__icon { flex-basis: 32px; width: 32px; height: 32px; }
  .facebook-ads-process__icon svg { width: 22px; height: 22px; }
}
@media (max-width: 1199px) {
  .facebook-ads-structure__flow { grid-template-columns: minmax(0, 1fr); gap: 28px; }
  .facebook-ads-structure__stage { display: grid; grid-template-columns: 88px minmax(0, 1fr); gap: 24px; }
  .facebook-ads-structure__copy h3 { margin: 0 0 10px; }
  .facebook-ads-structure__connector { left: 44px; top: 60px; width: 1px; height: calc(100% - 40px); }
  .facebook-ads-structure__connector::after { right: -3px; top: auto; bottom: 0; transform: rotate(135deg); }
}
@media (max-width: 640px) {
  .facebook-ads-structure__flow { margin-top: 28px; gap: 24px; }
  .facebook-ads-structure__stage { grid-template-columns: 52px minmax(0, 1fr); gap: 16px; }
  .facebook-ads-structure__marker { width: 52px; height: 74px; flex-direction: column; padding: 10px 8px; }
  .facebook-ads-structure__connector { left: 26px; top: 82px; height: calc(100% - 66px); }
}